When it comes to Web development for law firms, costs for services can vary greatly. Web development is an investment which can be measured to determine its ROI.
Long term results
Less expensive Web development costs may only include upfront charges for the short term. When you speak to a Web development firm, be sure to ask what the duration is of the charges. Some contracts can run one year while other, less expensive Web development firms, may only charge for one to three months.
Websites and Website marketing takes time. While your site may be built in less than a month, it may take at least three months for search engines to index the site in its search results.
Comparing apples to oranges
Web development is an organic process which takes time to customize. Lower costs Website development solutions may offer lower prices because they are building one-size-fits-all Web solutions. There may be a list of templates to choose from but they are not custom fit to meet the unique needs of your law firm.
When you are shopping around for a Web developer, be sure to compare the scope of the work because usually, each firm bills differently for products and services. One contract may be for search engine optimization while another contract may only reflect the design of the Website and not the hosting to keep it visible on the Internet.
Longevity of Business
There are many web site development firms that offer low prices because they are relatively new in the business and do not have the track history that other firms do. While it’s alluring to take a shot with these types of business, those businesses may not be around to handle any modifications or maintenance issues that you have not anticipated.
At some point, your law firm may want to update its look for a redesign. If you paid less for your Website, don’t be surprised when you have to pay more to redesign it. Many website development businesses close doors when they discover that the Web development business requires more skill and investment than they originally thought.
Little Customer Care
One of the most common ways for Web development firms to cut costs is by providing little or no customer support. Some firms only offer email support to fix maintenance issues while some handle customers with voice mail. When it comes to customer care, it’s what you don’t pay for that can end up costing more – especially when you are stuck with a broken Web site that you don’t know how to fix.